While 2020 hasn’t quite turned out the way we all might have expected, here at MiTek we have been working hard to ensure continuity of both product supply and support to our customers. We have also taken the opportunity to improve our service offer to ensure that, now more than ever, we are providing the best quality remote support possible. We are proud of how our team have reacted to the challenges over this period and the things we have accomplished for our customers during this time:
- Continuity of product supply, technical, design and engineering support.
- Accelerating our digital deployment of training via webinars and online resources.
- Accelerating our digital marketing support.
Continuity of supply
The health and safety of our staff has been our number one priority throughout this challenging period. Our manufacturing operation has continued to run, but with stringent measures in place to ensure that our factory staff can operate safely. We are fortunate that our factory layout lends itself reasonably well to social distancing and we have been able to offer continuity of product supply throughout. We’d like to say a very big thank you to our front line factory staff for carrying on working through this period.
Continuity of support
Our office staff have largely been working from home since mid-March, and many are set to continue working remotely for the foreseeable future. We have been making full use of technology, in particular Microsoft Teams, to stay in regular contact with each other and also to hold virtual meetings with customers and external contacts.
Our helpdesks, technical support, and design services have been running uninterrupted throughout, with none of our technical support or design team furloughed at any point. We have made valuable use of the time by undertaking numerous internal projects to improve our own business processes.
Enhanced Remote Support
We are very pleased to have been able to roll out MiTek software updates remotely, with PAMIR v8.1 installation well underway across the customer base. This version of the software includes our new PS10+ Posi-Strut web amongst other improvements.
We also took the opportunity to provide some training to our customers, through the extremely popular ‘Skills Webinars’ that we have been running. These webinars have been very well received, and will form part of our technical support offering into the future. We also conducted some online Posi-Joist training, and have begun work on a project to make more training content available online to offer more versatility to customers who require training.
Enhanced Digital Marketing Support
We work hard on marketing, with the aim of driving awareness of MiTek products and ultimately generating sales for MiTek customers. We have made use of the talents of existing members of our team to try and accelerate our marketing efforts, in particular through digital channels. We have launched a brand new WoodEngine website (www.woodengine.co.uk) and begun increasing our presence on social media, with advertising campaigns and organic posts. Amongst other things we promoted and hosted online CPD presentations, targeted at architects/specifiers, introducing Posi-Joist and exploring its benefits relative to other joist systems. If you don’t already, be sure to follow us on Facebook and LinkedIn to see our news posts in your feed.
We hope this communication has given you a feel for some of the work we have been doing through this period. Look out for more updates from us soon, but if you have any comments or queries please feel free to contact us at any time.
Best Regards, stay safe
The MiTek Team
